Working with Dave Cook of Cook and Company, we developed and designed a campaign to help Simplot Foods launch a new product - Simplot Conquest® Delivery+™ Fries. Included in the campaign are a product guide, product flyers and menu suggestion inserts, print and digital ads, as well as informational stickers for restaurant operators. In addition, I worked with Bruce Redman Photography and Rebecca Robison, food stylist, to coordinate and art direct the product photography featured in the campaign.
Product guide trifold brochure
Product guide trifold brochure
Product guide trifold brochure back cover
Product sell sheet front side
Product sell sheet backside
Full page print ad
Menuing Suggestion insert sheets
Digital ad
Sticker design for takeout packaging. All product photography by Bruce Redman and food styling by Rebecca Robison.