In an effort to raise awareness about the benefits of Beef in a fun and engaging way, The Idaho Beef Council developed a large display at the Boise Airport featuring Bubba the giant blow-up cow, to welcome visitors to Boise and Beef Country. Collaborating with Dave Cook of Cook and Company, several assets were created for the display. Bubba was placed inside a "fence" against a backdrop of beautiful Idaho scenery (photo by Dave Cook ). On each "fence post", infographics were created to illustrate the many benefits of Beef. Visitors were invited to "Stop, Pose and Post", for a chance to win a year's supply of beef.
