Working in collaboration with Red Sky, a new brand identity was created for the Idaho Barley Commission. The client wanted something natural, but friendly and accessible to help educate consumers about the heart health benefits of incorporating barley into their diets. A hand drawn script was used to give it a natural and human feel and the addition of the heart graphic into the logo reinforces the concept of heart health.
Final logo design
Alternate logo design
Mood board for design inspiration
Logo comps presented to the client for their consideration
Brand guide one sheet